seen is a collaborative collective brand driven by conscious local production and functional design. our vision is at the heart of the seen movement merging the uncompromising vitality of contemporary cultures, active and engaged lifestyles. we stand for a new form of „functional luxury“ and merge versatile innovative and upcycled products with an original aesthetic and attitude. our elevated, sartorial handmade crafted products are everyday staples made of superior natural yarns and fabrics. seen lives this vision fully, in pursuit of quality, integrity, and originality. craftsmanship with a clear, sustainable focus on design and ethical values.
we always keep our product editions small and intentionally designed for purpose. we are driven to create timeless work by following an aesthetic that is uniquely our own. a new definiton of durable products, sourced from deadstock.
„with all the products we create, we try to evoke a sense of familiarity. there are visions of sportswear, utility and uniform. the timeless designs always speak a unique language, creating subtle memories and desires that are always within reach.“